Archive for Lead Generation

Our Secret Gem!

GatorLeads is a really powerful tool that can help you generate new leads, but we thought it would be helpful to…

Your monthly newsletter is not lead gen!

Let’s get this sorted once and for all. Sending out a monthly newsletter does not count as lead generation activity.

We’re not going to tell you to ditch your newsletter entirely. An email newsletter is a worthy part of your marketing mix, but you must recognise the purpose it fulfils. And this purpose is not to bring warm leads onto the plates of your sales team.

Target Increase: Manager Vs. The Front Line

Target increase. Yikes. Words that make every salesperson shiver. The last targets were hard enough to be on top of, let alone an increase. What you must remember, is every business must stretch themselves, increase the expectation of its employees if they want to grow.

The Importance of List Hygiene for Sales & Marketing

A clean and hygienic database could be the difference between GDPR compliance and breach. As Sales and Marketing specialists ourselves, we know how important it is to have an up-to-date, healthy database and how frustrating and time-consuming it can be to get there.

What are Public Landing Pages and why do you need to know about them?

You’ve heard of the moon landing, you’ve heard of the landing strip, but have you heard of the landing page? It pretty much does what it says on the tin. It’s a page. That you land on. With me so far? However, it’s important to understand the difference between a page from their website that you’re directed to post campaign, and a landing page. A typical landing page is a stand-alone page, no distractions, just pure web-capture. Just the way we like it.

6 Successful Solutions to Creating an Enticing Marketing Campaign

Lead Generation Campaigns. They can prove a little tricky at times. Unnecessarily so. Let me give you 6 Successful Solutions…

Unearth your Unknown Pipeline

I like to think I’m a perceptive person, that I can read people’s emotions without them needing to say a…

16 Killer Lead Generation Strategies

Successful lead generation strategies are built on skill and judgement. It’s also not just about building up your lead generation…

How to get more insights and ROI from your paid ads using GatorLeads

You could spend thousands of pounds on you paid ads in Google AdWords, Bing Ads or even Facebook ads and…

Top 3 ways to convert leads into sales quickly

Prospective leads are coming to your website every single day, fed in by many different lead generation campaigns. The fruits…

Most Effective Preheader Best Practice

A preheader to your email, also known as the Johnson Box, is a snippet of text either drawn from the…

How to master the 5 email workflows key to effective lead generation

In an ideal world, your email marketing would draw hundreds of visitors to your website every week, who would then…

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