Spotler Integration for Google Analytics

Integrate Spotler with Google Analytics. 

 

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Overviews in Google Analytics

Detailed parameters are included in every campaign in Spotler. These are recognised and collected by Google Analytics. You can then use the campaigns in Google Analytics for extensive analysis

Determine tracking per link

The Analytics connector works at both mailing and link level. When composing the email message in Spotler, you determine the parameters of the tracking yourself. This makes the mailing easy to recognise and analyse for you.

Here’s Why Marketers Love Spotler

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Engage leads & customers in real time

With interaction and behaviour data from Spotler and CRM data from Infor you can start delivering the right message, to the right person at the right time for very personalised journeys and campaigns.

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Paid Ads

Within Infor, track all the details of your paid ads including search terms and the accounts who have clicked on your ad – giving you more leads, insights and a much clearer campaign ROI.

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Reveal Contacts and Companies

Spotler gives you a complete view on the individuals and companies who visit your website directly within Infor, not just the contacts that fill out a form.

This means you can start to see all the new leads for your sales team within Infor and what your current pipeline is interacting with on your website, over emails and social channels.

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Sync & Segment Data

You can segment your data within an inch of its life. Whether you want to break down your data based on demographic data (location, business size, industry, job title) or you want to prioritise your sales calling time based on website or email activity.

It’s all readily available to query in Advance Find. Now you can effortlessly segment your email campaigns and increase your engagement through targeted marketing communications.

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Dashboards for Sales & Marketing

With our Infor integration, you can create multiple dashboards that reflect your killer values for all teams to access. From marketing funnels to sales pipelines, you make the criteria as complex as you like.

Whether it be leads from specific marketing channels, or leads based on their position in the buying journey. Ensuring your sales & marketing teams are targeting the right leads with the right information.

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Real-Time Data

See website, social, paidads, email activities in real time from your Infor CRM. From your leads very first interaction with your website to their entire website journey and their total lead score.

All data collected is fed directly into your CRM as it happens, creating one single view at your fingertips. That includes who owns the account and all notes collected along their buyer journey.

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Deliverability

Sending out via Spotler means you will have your own dedicated sending domain, and you will be able to predict your deliverability before you send your email campaign.

Our AI also learns your data and measures audience reactions, which helps you create the most effective email campaigns going forward

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Multi-Channel Reporting

Report on the progress and results of your marketing campaigns across all channels. Create multiple reports based on your chosen criteria to analyse your key marketing efforts and identify your performing channels.

Ensure sales are following up your leads and identify where they are in the buying process from one simple view. Manage everything around your marketing in one place.

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Support

At Spotler we are advocates of practicing what we preach. Users of Infor ourselves, we know the nifty tricks of the trade to maximise your lead generation and marketing automation via Infor.

Through a support team you can get help via phone, email and live chat. You also have access to a help site and great marketing content to push you forward.

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Account Management

You get onboarding, product training, template development and a carefree start (data import, account set-up, domain mapping, etc…). We also help you set up the key Advance Finds you’ll need and get you data syncing so you can build segments straight away.

A dedicated Account Manager will be your point of contact for the duration of your contract; helping you get the most of of not only the Spotler platform but also Infor!

Spotler, the best choice for for those wanting more from their Infor CRM

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AI-powered software

Spotler is powered by its Ai intelligence and has great user-friendly features for all your marketing automation.

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Onboarding & Support

Get a comprehensive start thanks to tailored onboarding & ongoing account management and support. Start off successfully and continue to be successful with Spotler’s marketing automation.. Quick responses and resolutions time gets you sending sooner. Live chat, phone or email we're on hand to help.

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No.1 Infor Integration

Spotler has one of the best integration with Infor CRM allowing sales and marketing team to work form one platform and increase their marketing and output and lead generation activities

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Great Security & Privacy

With pen tests, IP locks and two factor auth among our security, we have you covered. Also Spotler works in accordance with UK and European privacy legislation.

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Marketing Services

Spotler offers core marketing services from template design and automation builds to content production and SEO – so if you need a little extra help we’ve got the skills.

Great tools at your disposal

Use the Spotler software to create engagement across channels and touchpoints

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Compelling Landing Pages

Good landing pages have no distractions, no noise, no fluff – just the action you want the buyer to take.

Often on your main website you have multiple CTAs, and that is precisely why a landing page is a good solution to get the best conversions from your emails and PPC campaigns.

So get more newsletter sign ups, downloads of your brochures and basket checkouts? Make sure you use our conversion-oriented landing pages.

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Web Forms & Survey

You can easily create web forms and surveys in Spotler.

Place them on a high converting landing page so that your target audience can easily register for an event, sign up for a newsletter, request documents or simply participate in your customer satisfaction survey.

With our drag and drop editor, you can easily drag every question to the right place and get the layout you want.

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Amazing Pop-Ups

Pop-ups work so well at converting visitors! 

Strategically place them on your website to collect your visitors email addresses. You can design the pop-up completely in your house style and decide for yourself where and when the pop-up appears. 

You can’t increase your reach any easier and pop-ups are proven to increase conversions and lower bounce rate!

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Target Groups

All marketers should want to segment their database and created targeted groups.

For example, groups such as men, women, customers, prospects, interests, etc. With Spotler this is easy with our group builder, so you can create your target groups and segments to send personalised campaigns to.

Segment on all and any characteristics that are in the database and send emails with customised dynamic content. And the more relevant you are to the recipient, the greater the chance of conversion.

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Personal Text Messages

Spotler also offers options for sending SMS messages. With the correct permission and mobile numbers in your database, you can run SMS campaigns in a fun, personal way.

Easily compose and send SMS messages to large target groups. Make it personal and even set them up as part your automatic campaigns along side emails communications.

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