Day Two Slide Decks

Day Two Slides & Videos

KEYNOTE SPEAKERS

The Agile & Strategic ABM Paradox

Waheed Warden | Fujitsu

Ready, Steady, Aim - Dial That Number

Anthony Stears | The Telephone Assassin

Leads & Customers - Making Marketing Automation Work For Both

Emma Dolby | Direct Air & Pipework

Website Wonders
& Blunders

Steve Pailthorpe | Iconic Digital

Demand Generation - Using Email & IP Lookup To Fill The Funnel

Georgina Bloomfield | Business Agility

PAID CHANNELS MASTERCLASSES

How To Use Intent Data To Find Your Next Customers

Mark Mills | Kingpin Communications

Ins and Outs of PPC (Google Ads)

Ben Brown | Session Media

Retargeting Ads - It's Deja Vu, But It Works

Ben Alfrey | Session Media

AFTERNOON MASTERCLASSES – PART 1

7 Steps To Building The Perfect Marketing Strategy

Leigh Hopwood | CIM & Redd Marketing

The Great British Split Test (with Google Optimise)

Simon Moss | CommuniGator

SMS Messaging For B2B Marketing Success

Paul Watson | Esendex

AFTERNOON MASTERCLASSES – PART 2

The Road From Opens & Clicks To Hits & Conversions - Report On What Actually Matters

Andrew Wilks | CommuniGator

Inboxing Horrors & Deliverability Debacles: Tips From Our Deliverability Czar

Dan Thorpe | CommuniGator

Email Design And Code

Jonathan Pryer | CommuniGator

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