Rev Up your Readability & AI: Get your Content & Campaigns Motoring | Webinar

Read it and weep… According to See a Voice and Content Design London, the average reading age of the UK population is 9 years – that is, they have achieved the reading ability normally expected of a 9 year old. The Guardian has a reading age of 14 and the Sun has a reading age of 8.

As marketers, you put a lot of time and effort into writing your emails, blog posts and web pages. But the sad truth is that your prospects don’t spend anywhere near the same amount of time reading them, or struggle to read them. Our webinar will teach you how to get readability right using readability formulas and AI.

You might not believe it, but how many and what exact words you use can either be the success or failure of your campaigns. In this webinar, we’ll have a look at the world of AI and how it can improve your engagement rate. As well as perfecting your content using 6 key readability formulas from Flesch-Kincaid to the Smog Index.

In this webinar we will cover:

• Why readability matters
• 6 common readability formulas
• How different content should score
• The common pitfalls you must avoid
• How Ai can help