Data Purchase, LI & GDPR with Cognism & The DMA | Webinar
Don’t ruin your brilliant campaigns with poor-quality data. In this session, we’ll cover the essential things you need to know about data law, including whether you can send to purchased data (SPOILER ALERT: You can.)
B2B Companies are spending approximately 60% of resources generating leads that result in conversion rates of less than 1%. Why are costs so high and conversions so low? It’s all in the data! Let us show you the importance of having quality purchased data by staying on top of the law and the detail.
Join us on April 22nd to learn:
Quick recap on GDPR. What is PECR? Legitimate Interest vs Consent. ICO Updates.
UK data law. Why purchase data. How it helps sales funnel. Benefits of rented data vs one-off purchase.
Best campaigns to send to brought data. Domain rotation & warm-up. Workflow ideas.
- Q&A – ask any burning questions you have to the speakers.
We can’t wait to see you there!