ABM & ABS – All You Need to Know | Webinar
Digital marketing influencer Susan Hallam joins us on this inspirational webinar all about Account-Based Marketing & Selling.
ABM/ABS has quickly become a strategic approach to Sales and Marketing from which much stronger customer relationships can be built. However, it seems ABM & ABS is still not consistently understood and certainly open to interpretation.
With more than 30 years’ experience working in the digital industry, Susan Hallam is a leading influencer and a thought leader who inspires businesses to greater success through digital engagement.
Founder/CEO of Hallam, one of the UK’s leading digital agencies, Susan was awarded an MBE for services to entrepreneurship and innovation in the Queen’s Honours 2018. Formerly a Senior Lecturer at Nottingham Trent University, Susan also held senior digital marketing roles at BT and Capital One before establishing Hallam Internet in 1999.
In this webinar Susan will cover:
- A clear overview of ABM & ABS.
- Why this tactic is so effective.
- A timeline of the ABM & ABS process.
- The do’s & don’ts of implementing an account-based strategy.
We can’t wait to see you there!