ABM & ABS – All You Need to Know | Webinar
Account-Based Marketing & Selling, or ABM/ABS, is no longer a subcategory part of your budget, it should now have a budget all on its own. It has quickly become a strategic approach to Sales and Marketing from which much stronger customer relationships can be built. However, it seems ABM & ABS is still not consistently understood and certainly open to interpretation.
87% of B2B companies have agreed this approach delivers a higher ROI than other activities. ABM & ABS gives you the ability to identify new accounts when they land on your website allowing you to use that data to improve and personalise your campaigns.
In this webinar we will cover:
- A clear overview of ABM & ABS.
- Why this tactic is so effective.
- A timeline of the ABM & ABS process.
- The do’s & don’ts of implementing an account-based strategy.
We can’t wait to see you there!