Subject Lines Live – Best of February 2022
What subject lines did our audiences fall in love with in February?
The top 5
|Subject Line||CTR (%)|
|PackFlow EPR Report – Here is your download||86.52|
|EPR for Packaging White Paper – Here is your download||84.41|
|Download the Key Risk Indicators White Paper||81.62|
|Product Catalogue 2021||78.61|
|Thank you for downloading the Secondsight Wellbeing guide||74.32|
The rest of the bunch
Average Score: Trending Up
The Average CTR overall in February was 20.5%, up from 17.86% in January.
Length: Trending Up
In December and January, the largest group of subject lines were 31 to 40 characters. In February, 41 to 50 characters was the most common. A second layer of analysis this change was driven by a higher word count, rather than the average length of the words used. In February 89% of the words used were 10 characters long or fewer, up from 83% the previous month.
Personalisation: Trending Down
Nearly 50% fewer subject lines contains personalisation in February than in March (12.59% vs. 20%). The recipient’s first name was the dominant choice, making up 15 out of 16 examples. The other used the recipient’s company name.
Emojis: Trending Down
3 subject lines containing emojis is the joint lowest count since we started this analysis.
Sender Name: Trending Up
The handful of subject lines which did include the sender’s name were dominated by the “functional” category. This is how we label resource downloads, opt-in messages and other similar content.
Sales/Marketing loses some ground, but still leads the pack with 42% of subject lines.
Events continue to make a comeback, with their biggest share of the pie since October 2021.
Monday wins for the second month in a row, with an average CTR of 35.64%. Weekends extend their lead over weekdays (26.73% VS. 17.77%).
Tuesday was the very worst day for engagement, with a measly 8.41% average CTR. Wednesday was not much better at 9.64%.