Extend your ability to nurture leads with email marketing
From a purely email perspective, dotdigital is great. But if you’re looking at introducing lead nurturing that reacts to prospects behaviour, Spotler is the provider for you. We’ll track web visits directly for you, so you’ll be able to send email campaigns based on what your leads are actually doing. It’s ideal for B2B marketers.
Prioritise your email marketing campaigns
We know that there is no point sending out emails if you don’t know where your leads are in the buyer journey. That’s why we use our lead scoring and web tracking tools in conjunction with our email marketing platform. It gives you a more tactical way to plan your email marketing campaigns.
We believe CRM integration is crucial
It’s why we offer the best-in-class CRM integration for a number of top CRMs including Microsoft Dynamics, Salesforce and NetSuite. While dotdigital can offer you integration options, our development team has worked hard to make sure our integration is as seamless as possible. There’s no monthly maintenance fee attached to the integration either.
Manage all your marketing in one place
Like we said, for email alone, dotdigital is good. But for the B2B marketer that wants to manage lead generation, social media, events, customer marketing and more in one place, Spotler is ideal. With all your marketing channels hosted in one place, you’ll be able to spend more time on aligning your marketing strategy across the board.
An account management team to support you
After you’ve signed up with us, you’ll be given a dedicated marketing specialist to train you up, an account manager to help you out and you’ll have our support team on hand to help too. We have some of the most competitive SLA’s in the industry because we know how important it is to you that your campaigns run smoothly and on time.
Make email marketing part of your sales process
How do you know when someone is ready for a sales call if all your data is not being fed back into the same place? With our website tracking, CRM integration and multi-channel approach, Spotler can help every aspect of your marketing. Elevate your email marketing with us.
Public Battlecard – dotdigital vs Spotler
dotdigital is a pure email marketing platform, who can nurture prospects based on email behaviour alone. In comparison, Spotler is the complete B2B marketing automation suite.
dotdigital in the marketplace
Typically, dotdigital focus on the B2C retail market. Their email platform has good functionality but they don’t offer a full marketing automation platform like Spotler.
Spotler in the marketplace
We’re great if you want to do lead generation with your email marketing, particularly when nurturing web visitors. We offer you a complete platform, allowing you to manage all your marketing in one place. You’ll also receive dedicated support and account management.
Middle of the range for the industry, dotdigital cost less than us but offer fewer features too. Sometimes they base cost on the volume of emails, others might get a 12 month contact then rolling – it depends on your situation.
Why you should choose Spotler instead
- Our CRM integration is best-in-class for leading CRMs
- We don’t charge a monthly maintenance fee for integration
- We answer support queries promptly
- We track web visits directly
- You can use purchased data lists with us
- We have lead scoring & tracking functionality
- We offer social media management, event management & extra marketing channel tools
- We’ll give you your own account management team that will look after you throughout your time with Spotler.