Archive for Sales Strategy

Your monthly newsletter is not lead gen!

Let’s get this sorted once and for all. Sending out a monthly newsletter does not count as lead generation activity.

We’re not going to tell you to ditch your newsletter entirely. An email newsletter is a worthy part of your marketing mix, but you must recognise the purpose it fulfils. And this purpose is not to bring warm leads onto the plates of your sales team.

Target Increase: Manager Vs. The Front Line

Target increase. Yikes. Words that make every salesperson shiver. The last targets were hard enough to be on top of, let alone an increase. What you must remember, is every business must stretch themselves, increase the expectation of its employees if they want to grow.

Why B2B Sales and Marketing should stand back to back

In a simpler time (shortly after opposable thumbs came into fashion), it was common for marketing and sales departments to…

Close a sales deal in 5 words

You want to close a sales deal as fast as possible, right? The problem is, it’s not your decision. In…

Top 3 ways to convert leads into sales quickly

Prospective leads are coming to your website every single day, fed in by many different lead generation campaigns. The fruits…

3 reasons why phone calls convert more leads than emails

As the internet continues to consume our working lives, emails can often be the go-to response from sales reps when…

3 steps to turn up the heat on a cold contact list

So you’ve got a list of your targeted contacts, great. Now how do you get them through the sales pipeline?…

5 insights every exceptional sales discovery call needs

Discovery calls can be a powerful way to find out everything you need to know about your prospects. It’s just…

How to restart a stalled sales conversation

We’ve all had a stalled sales conversation, where prospects think the politest way to deal with an unwanted salesperson is…

3 sales closing techniques that never fail

When it comes to sales, winning over customers is constant, right? But how can you do it when all the…

6 segmented lists every sales team needs

If you don’t have more leads than salespeople, then you’ve got a problem! On the other hand, when leads are…

4 ways you’re closing your sales calls wrong

You might not think it but the ending of a sales call can sometimes be the most important part. To…

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