Archive for Marketing Automation

How to create strong workflows that convert leads

When you think marketing automation, you probably don’t think of workflows. You probably think of mass marketing. The idea of sending…

How CRM can empower your marketing strategy | Workbooks

In an ideal world, marketers would have all the information necessary to fully understand each client in their roster. Customers…

What is Marketing Automation? Everything You Need To Know

Marketing automation is technology used in marketing that allows a user or company to automate their communications across a range…

Case Study: Scheduling, Measuring and Following up with Marketing Automation

Marketing Automation. We all like the idea, and with 55% of B2B companies now having adopted some form of automation…

What ROI can you really see from marketing automation?

With an average of 49% of companies using marketing automation software (and trust us, that number is on the rise),…

5 great B2B marketing automation thought leaders

The marketing automation machine. A complicated beast for most marketers. But, there are an exceptional few that know how to…

The 4 pillars of successful marketing

Marketing is a bit like a house. Without all four walls in place, your roof is going to collapse. Unlike…

3 best marketing automation strategies to increase sales

Marketing automation refers to a method of sending a series of campaigns with set logic. From here, you can take…

Workflows – take your marketing to the next level

We need to talk about workflows… While many marketers are fully aware of the benefit that workflows and automation can…

6 B2B Email Marketing Tips

It’s safe to say that email marketing tips differ depending on the types of campaigns you are sending out. We’ve…

All your eggs (marketing needs) in one basket (CRM)…

As marketers, we can dream. It helps with the creative process after all. Imagine if you could see every aspect…

How can marketing automation increase your lead generation?

When it comes to successful lead generation, perhaps the most influential factors are time and effort. From initial contact, through…

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