Archive for GDPR

Should you use purchased data or organic data?

Are you used to email marketing to a purchased data list? Not sure how to improve your organic data? Do you rely on a little of both? There are a lot of marketing automation suites won’t even let you use purchased data in their marketing models, but those marketers who don’t feel comfortable relying on just organic data will often avoid marketing automation because of it.

Every B2B marketers holy PECR is on the chopping block

So, you thought the Privacy and Electronics Communications Regulations, your precious PECR, was going to save you from the new…

Can I still market to my current contact base after the GDPR?

UPDATED: 06/03/2018 By now most of us in the B2B marketing world have heard of the GDPR. Yet, many of…

What you need to know about the right to be forgotten

So, you’ve heard that the EU General Data Protection Regulation has introduced something called the “right to be forgotten”. But…

How do I prove that someone has opted-in?

With the General Data Protection Regulation (GDPR) now well established, it’s not just about getting people double opted-in. One of…

What the GDPR means for B2B salespeople

UPDATED: 06/03/2018 By now most of us in the B2B marketing world have heard of the GDPR. Yet, many of…

Legitimate Interest: The Saving Grace to GDPR

2018 is here. The year GDPR is taking the marketing world by vengeance and changing the world we know, live…

How to get a double opt-in database

For a long time, email marketers have known that opt-in email lists perform higher. But, let’s face it, using a…

10 common questions around the GDPR answered

UPDATED: 06/03/2018 By now most of us in the B2B marketing world have heard of the GDPR. Yet, many of…

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