Archive for Email Marketing

The 50th anniversary of the first email ever sent

This week is the 50th anniversary of the first email sent. For some of us, it feels as though emailing…

The Funny Side of B2B Emails

Humour. If not tastefully done, can get you into all kinds of trouble! If done right, can catch the attention…

Writing emails to a C-level audience

Buying in the B2B space now involves an average of 6.8 people, according to Harvard Business Review.  It’s likely that…

How to see real ROI from your email campaigns

Good email campaigns take time to build and plan. There might not be a direct financial cost to any individual…

3 best practices to optimise your email for multiple devices

I’m sure by now you have heard of responsive email design. The ability to make sure your emails come across…

Doing GIFs with Style

Every social media maven has seen the rise of GIFs in the social space, but what are the rules for…

7 Email Marketing Trends set to shape 2019

In marketing, looking forward is imperative, and keeping up-to-date with the latest trends is key to staying ahead of the…

Interpreting your email marketing results

Ever wanted to know more about the results your email marketing efforts have produced? Or been questioned about the effectiveness…

Most Effective Preheader Best Practice

A preheader to your email, also known as the Johnson Box, is a snippet of text either drawn from the…

Clicks, opens, click-to-opens…what should I be measuring?

It’s a common question we get asked by our clients. What should I be measuring when it comes to my…

How to split test effectively

Which of these pieces of art is more beautiful? Now, this is, of course, subjective and a matter of opinion….

Top 10 Tips To Guide You To Email Success

Billions of email marketing campaigns are sent on a yearly basis so it is imperative for your emails to stand…

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