Archive for content marketing

To read, or not to read: that is the question

Shakespeare said it first, decisions are often made with two possible outcomes in mind. To carry on, or to quit.  …

How to maximise your content marketing

You know, every week we used to publish three blogs and blast send them out to our audience. What a…

4 stages to making your existing content perform better

Content. A necessary cost in 21st century marketing. But a complete waste of money if you don’t know how to…

The evolution of SEO: 5 outdated and ineffective SEO techniques you no longer need

As with all marketing techniques, SEO is a constantly changing method of digital marketing. Of course, there are some long-standing…

How to develop a basic content marketing strategy

Content marketing is an important part of any digital marketing strategy. It not only acts as a stand-alone SEO tool,…

Inside the mind of a journalist – Charles Abel talks content

At GatorCon 2018, we were lucky to hear from Charles Abel, a veteran journalist content editor with Thirty Seven. Charles...

Why Care About Email Readability?

Overcrowded inboxes are ever present in businesses everywhere. There are now so many emails vying for your attention, why should…

How readability affects your SEO ranking

At first glance, it might not be obvious how reading age relates to Search Engine Optimisation (SEO). Google, Bing and…

5 ways to improve your reading age

You put a lot of effort into writing your blogs, but they just aren’t getting the level of engagement that…

The 5 best CRM reports for tracking ROI

On the surface, reporting on the ROI of your marketing should be simple. Take how much revenue a campaign earned...

5 Reasons you should care about reading age

What does the short children’s book Mr. Greedy have in common with the website of HSBC bank? Both of them…

Why you should use content marketing in your digital strategy

Digital marketing has become vital to business success over recent years. One element that can often get overlooked, however, is…

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