The 5 most powerful words to include in your email subject lines

Choosing interesting and enticing words for your email subject line can be tricky but it is one of the most advantageous ways to engage your potential buyers and increase your email campaign success rate. So we did the research. Below are 5 of the top words to include to ensure your emails get noticed.


This is one of the most powerful ways of increasing your email open rate. It engages a potential buyer by making them feel they’re being spoken to personally.
Eg. 3 ways you can generate more leads.


Using your audiences’ first name will increase your email open rate by 14.68%.
Eg. John, can we chat about…


Who doesn’t want to improve their businesses results? Using this word can increase your email open rates and simultaneously show the reader that you how the knowledge and expertise to back up your sales pitch.
Eg. How to get a 15% click-through rate.


This word indicates that you have something up to date and original to offer to the potential buyer. You will see your email open rate improve by 3.26% as we have.
Eg. 3 new marketing trends in 2017 to watch out for.


By extending an invitation, you are prompting your buyers to open the email. This has the potential to then prompt a conversation. After all, who doesn’t want to be included in an invite?
Eg. We’ve saved you a seat.

These are just some of the most helpful words that can be used to ensure your emails get seen. Some other words that work well, depending on your target audience, include; health, discover, guarantee, the current month or the year. Let us know any words you’ve found are working particularly well in your subject line for your email campaigns! For more like this check out our ‘Guide to Email Marketing’.

After you’ve read that, you could always have a look at our guide on creating a highly effective B2B marketing campaign?

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