Social media marketing is the fine grain of your B2B marketing strategy. We all need to do it and we all need to do it successfully. It’s a tough world out there on Twitter and LinkedIn and its key to stay relevant and a part of it. Automate it and you’ve just saved yourself a fair few hours in the week. Let’s look at how.
1 Extend your blog
You’ve got a blog, right? Great! But what do you do with it once you’ve spent hours creating and publishing it with all the right meta titles, images, and links? Send it out in next month’s e-shot once and then be done with it? No. Content takes time. And there’s so much of it; blogs, infographics, cheat sheets.
Why spend hours creating them when no one is going to see them. You need to promote, promote, promote. Think of your social feeds as an extension of your website. It’s a way to get your shiny new blog out there to the digital world. Whilst creating those precious backlinks your website consultant bangs on about.
2 Stay current
This is the aim of the game when it comes to social media. To do this successfully, you need to keep up to date with trending hashtags, industry news, and importantly, what your competitors are up to.
It’s important to share relevant, current and fresh content with your followers. Avoid sales and promotional messages like the plague. People don’t join social media to be sold to, so bear that in mind. Talk about things that your followers and industry colleagues are interested in. Educate them, intrigue them and then ultimately drive them to your website. It’s a perfect way to present yourselves as industry leaders and build trust in your followers that you know what you are talking about.
3 Mix it up
Don’t just post the same things over and over across all your channels. I bet you’ve got a lot more going on than that blog you wrote last week.
What about all your shiny products, upcoming events, webinars, guides and whitepapers? Or just something funny that happened in your working day that you want to share with your followers.
Think of the Kardashians. Love them or hate them, they are bloody good business women at the end of the day and are constantly promoting their brand and businesses.
They know their followers want fresh, relevant content on a day to day basis. And they also follow them on different apps: Instagram, Twitter, Snapchat. Utilise your social platforms as different marketing channels to connect with different audiences using different topics.
So, there you have it. Extra hours in the day. You can thank me later! In the meantime, take a look at the social media methods that are best for you.