If you want to ensure that you can warm up and nurture your leads to be sales ready, you need to know which tools can help you. Cut the time and effort out of having to constantly get in contact with your leads with these key features.
Find the right leads
Firstly, you need to identify which leads you should be nurturing and WHO you should be nurturing that relationship with. Using visitor identification, you can see which companies have gone onto your website, and which employee is the key decision maker you need to start building a relationship with.
Track your leads with a personalised URL
Once you know who you want to talk to, you need to know what they are interested in so you can nurture them with the right information. Using a PURL builder, you can create a link to use in your 1 to 1 emails. Simply choose the page you wish to send your lead too. Once they click on the link, they will then be “cookied” so that you can track what they look at on your website. Giving you a better idea of what they’re interested in.
Automated lead nurturing
After you know who you want to nurture and what information they want, you can put them in an automated lead nurture campaign. All you have to do is decide what you want these emails to say to your contact. It can then all be automated for you, leaving you to concentrate on the leads who are ready to buy and come back to these leads once they, too, are sales-ready.
Yup, lead nurturing just got simpler.
Alternatively, if you’re looking for further advice when it comes to lead generation, why not download this handy guide we wrote on GatorLeads?