How to Acquire Leads Through the Use of Popups

Did you know that popups can increase your conversion rates and reduce website bounce back rates by up to 60%? Well, don’t worry you aren’t the only one who didn’t; many people struggle to understand the real benefit and effects of integrating popups into their marketing practices, which is why today, we will share with you the optimum advantages of using this magnificent creation to ultimately generate some hot leads.

A popup is a superior technological tool used for online advertising, as it serves an attractive and attentive message to your audience at exactly the time you need, promoting content and products. However, to ensure that your popup acquires ultimate success, you must take into account every stage of engagement with the popup. Therefore, timing, design, content, and structure all become crucial factors.

Timing

Timing is an extremely crucial factor for popups as this decides exactly when the reader should come across this digital form of advertising. Popups suddenly appear on your visitors’ page at a specifically initiated time chosen by you using automated technology that is set up in advance. The most-common timings for this are either as soon as someone lands on your web page, or when they begin to hover over the ‘exit tab’ button.

The landing page is a common one because companies utilise this by taking the opportunity to welcome users and grab their attention to captivate them as soon as they land on the web page.

Heading towards the exit is also a big hit for popups as companies grasp this last opportunity to lure the visitor back to their web page.

Design

Once you have decided on your timing, then design is the next step as this is the first and foremost grab factor to grasp the attention of the reader, making them engage with your popup. Indulge the reader with your charm and tame their attention. Popups are constructed in such a way that they hold the power to instantly grab the attention of the reader with their nature of sudden appearances. Use attractive imagery and choice of colours. Throw in some buzz words to get the minds of those readers stimulating! We want these popups to be a token for those web page visitors to come and get lost into the charm of what we have to say.

Content

Now, if the design has successfully grasped the attention of these visitors, we need to constitute such content that will keep them there. Very often, website visitors see an interesting looking popup, but once they begin reading, they lose that interest due to the lack of relevance that the content holds and have no hesitation on immediately closing that popup.

This is exactly what we do not want to happen, so, once a visitor comes this far and becomes curious about what you have to say to them, you have 10 seconds to keep them reading on until they change their mind about you. Therefore, using a buzz word is extremely effective here.

Ensure that the content you are sharing with them is relevant and tailored. You want to use those 10 seconds to make the reader think ‘wow, this is exactly what I needed’. You can achieve this by using dynamic content to better target those visitors according to their buying behaviour, and browsing history, to then be able to deliver personalised content per popup to each visitor. For example, if the visitor has landed on your web page through an email, then tailor the popup to appear on the landing page, promoting a similar theme to the email. Throw in some relevant products or services if possible.

Structure

Even if the timing, design, and content is all perfect, if you do not offer a smooth and seamless structure that follows from the popup, then that is all effort gone to waste.

To make the most out of your popup and get those hot leads coming through, you must ensure the popup is integrated on the relevant preceding web page. For example, if your popup is a voucher code to use, or a ‘register now’ page, then they should popup on the landing page to attract and welcome the visitor to get them hooked.

Fine-tune your structure further by integrating links into the popup and monitoring these click-through rates, uplifting your IP lookup.

The biggest hit for attracting leads through popups is welcoming them with an exclusive deal that they can uncover by just popping in their email address. And once you have their email address, you can send them down your nurture campaign series.

Engagement

If you follow the 4 steps shared above, you are bound to have those leads come splashing through. All you need to do is optimise your opportunity for engagement through these popups, whether that is through getting your hands on their details, or through getting them to click on links. Ultimately, these visitors engage with your popup which is the gateway to generate more leads and increase conversions.

Creating captivating pop ups to lure in those web page visitors is one of the things that we do best. Pushing these visitors down our engagement funnel through creative popups is light work for us. You’ll have to try it to believe us though.