7 ways to increase your Twitter click through rate

With over 500 million tweets sent per day, it can be difficult to get your Tweet interacted with. If you want a higher click through rate, you’re going to need to know these 7 ways to help your tweet be as effective as possible.

The below stats are from SocialBro and have been accumulated from over 2,000 corporate tweets to prove what works on Twitter…and what doesn’t…

Be visual –

Tweets from businesses that contain images are 34% more likely to get retweeted and clicked than tweets from businesses with no image at all. You can even tag other Twitter users in media to get them to click through too.

It’s the little things –

Tweets from businesses with a URL placed in the middle of a tweet are 26% more likely to get clicked than those with a URL placed at the beginning or end of a tweet.

Don’t forget to hashtag –

Tweets from businesses that include hashtags are 33% more likely to get clicked than tweets without hashtags.

Less is more –

Tweets from businesses with one hashtag are 69% more likely to get retweeted & clicked than those with two hashtags.

Talk about Twitter –

Twitter fans love Twitter. On average, talking about social media and services saw tweet clicks increase by 22.5%.

Don’t forget your new followers –

Businesses will on average lose 15% of the new Twitter followers within three weeks unless they make an effort to engage early. Make sure you stay up to date so you can keep the clicks coming in!

Spend money on the right services – 

57% of businesses are spending at least 50% more on Twitter marketing compared with two years ago, with 15% of respondents stating that their spending has tripled. Find out how to integrate social media into your marketing.


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