The Cookie Law: What is it and what do you need to do?
What does the Cookie Law say?
The law does allow an exception for some strictly necessary cookies. It doesn’t allow cookies for measuring visitors to your website or advertising. If you haven’t noticed most stuff on the internet is free. And most of that is paid for by targeted ads.
The law is meant to help protect people’s privacy, but it comes over pretty heavy-handed. It’s like banning all music to prevent another Justin Bieber album.
The UK realized no one was ready and on the day that the law came out, said they wouldn’t prosecute anyone for another year, but it is still the law and anyone in the EU will eventually have to meet it.
What should we do?
There are only three things websites can do:
- You can ignore the law,
- You can stop using cookies
- You can adapt to ask for permission.
If you ignore the law, chances are you won’t get sued at first. It’s not sound legal advice, but it’s kind of true. We expect most people will try to ignore the law as long as possible.
One option is a pop-up, but generally, the better option is an accordion that slides down from the top of the screen or up from the bottom.
In conclusion, the law is here and it probably won’t kill you… yet. Remember at its core, the directive states that all businesses in the EU – as well as any international companies that serve EU customers online – need to implement cookie consents.
However, in practice, each member country is free to implement the law with different requirements. Generally speaking, there are two important criteria your EU cookie consent needs to meet to be legal:
- Inform users of what cookies you use and what their purpose is.
- Offer users to opt in or out of using cookies on your site.
Pretty straightforward, right? Now let’s crack on with some marketing.