How to build a successful marketing campaign in 2016

You know when you watch that one advert or receive that one email that was just a killer marketing idea? Then you think, “damn, why didn’t I come up with that?”. Well, this blog doesn’t tell you how to get that idea exactly. But we can tell you the best practices to use to make sure you CAN get that stand out marketing idea in the future.

Stay positive!

Remember those supermarket Christmas campaigns last year? John Lewis failed miserable with their ‘man on the moon’ advert for a few simple reasons. They guilt tripped their audience with a sad song, an old man, a young child and an unbelievable story.

So look to solve pain points in a positive, uplifting way. Your target audience don’t want to be reminded how depressing their pain points make them. Instead, focus on promoting the positive ending you can give them.

Make current events about you

Captialising on current events is a great way to increase your brand awareness, as long as you do it right. It can take a bit of creative work, but it can be done. For example, when Star Wars premiered at the end of 2015, Domino’s Pizza capitalised by sending an email campaign titled “Starve Wars: The Sauce Awakens.” Simply a clever title like this can set you miles apart from your competition.

Stay up to date with social media

Yeah, yeah, yeah. We’ve heard it all before, we know. But are you aware of how social media is actually changing? It no longer offers a large volume of variety. Instead, Facebook focuses on the content your friends are liking the most. LinkedIn are trending articles and Twitter offers a media function to stand out from the crowd. With the content market flooded, it’s not about variety but about the velocity and veracity of what you publish to stand out as an innovative marketer.

If you are ready to go then take a look at our 5 example marketing workflow campaigns you can implement today. Better yet, why not check out some of our other guides, how about how you can create a performing marketing automation platform?


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