Is your brand standing in the way of your lead generation?
Branding and image are always important for your campaigns. Think about the websites and companies that you visit. Take a minute to consider those that you dismiss. What was it in their brand that put you off?
Brand & lead gen stats to be aware of…
Whilst 54% of people do not trust brands, 80% of the average company’s revenue comes from 20% of its customers. This is because loyal customers – those that do trust your brand – are attached to your values. Building a strong brand means that you can get these dedicated clients and build up your revenue.
Remember, a brand isn’t just your logo. It’s how you present yourself, what you offer, your ethos and your values. You need to be sure that your conduct, as well as your image, is consistent across all channels and platforms.
How your brand can improve your lead generation
Don’t think branding is that important to your lead generation? Well, here are two major ways it can affect your business.
- If branding includes the way that you present yourself in different channels, your leads may come from social media platforms such as Twitter and LinkedIn. Prospects who notice a relevant conversation you’re a part of and seem knowledgeable on, they may be curious and investigate. They may already have been convinced you’re a company they want to be involved with by the time they find you offering a product they need.
- Strong branding can boost your SEO in terms of your popularity or noticeability. If your logo or slogan frequently appears when prospects search for your industry, they will be more likely to see you and check what you’re offering – improving your reach!
So, how can you improve your company branding?
Firstly, create a strong image. And we do literally mean the visuals now. Recreate your website with a professional, high-quality look. Keep your logo current – look at Google and Microsoft for inspiration, or any other well-recognised brands.
Secondly, you’ll want to work on your customer service on platforms such as Twitter. The number one reason that people don’t trust brands is that they don’t follow through on promises and letting down their clients. Avoid being seen as one of those companies.
The most important things you can do for your company branding are to get seen and get heard. Sometimes the most unlikely conversations can do wonders for your branding. So start reaching out to as many prospects as possible and listening to what they have to say about your company.