All your eggs (marketing needs) in one basket (CRM)…

As marketers, we can dream. It helps with the creative process after all. Imagine if you could see every aspect of your marketing in a single view. Putting all your eggs in one basket. CRM gives us that opportunity, to manage all our marketing needs under one roof. And CommuniGator prides itself on integrating directly with CRMs big and small, mainstream and bespoke.

But it’s not all about having 1 view for everything (although that is the main benefit), an almost equally important outcome is that everyone is working from the same place. Access to all the necessary information as and when it’s needed, with multiple teams updating contact data as it’s uncovered.

Channel your focus

With the potential to integrate every aspect of your marketing, the reach is far greater than simply email. Bring your marketing automation software into the equation to simplify your marketing process.

  • Email: integrate your email marketing so you know what campaigns each contact has been sent, their opens, clicks and undeliverable status.
  • Social Media: logging in separately to each social media channel takes precious time. Time that could be better used for crafting the perfect email. Record who has clicked on which post, all from your CRM.
  • Events: they take a lot of work, but events are integral to proving you’re the top of your field. Take some of the load off by automating your event. Obviously, keep an eye on it, but let CRM record who’s booked, attended and follow up afterwards.
  • Website Activity: Record where a lead is clicking on your website, when. Our IP tracking software will feedback contact lead scores so you know exactly how engaged leads are at all times.

Transparency for collaboration

Having a singular view which everyone works from promotes transparency across departments. Everyone can see how each team contributes to the lead generation pipeline and beyond. With everyone pulling together the information they gather, future interactions become more personalised than ever.

Data fluidity

Moving from one department to another can be frustrating. For the customer and the teams involved. With CRM, miscommunications are reduced. Each team has access to all information the other holds on a contact. Handovers are less important, take less time, and require fewer documents to be passed across.

Align departments

Ok, this is mainly between sales and marketing. The other departments typically play nice already. Sales and Marketing ultimately have the same end goal, with many crossover points along the way. Getting the teams working together is the recipe to whip up a smarketing storm. Sales can see what marketing has sent to nurture a lead, and how the contact has responded. Marketing can identify web visitors and what they’ve been looking at to inform sales talks. What’s more, marketing can create CRM lists which prioritise leads based on their engagement, so Sales know who the top targets are to focus on. And if sales can’t get through to a lead, they can put the contact into a marketing workflow to warm them up until they’re engaged enough for sales to step back in.

Working together from one view can promote departmental cohesion, understanding and agreement. With CRM, you have the ability to make the process about the customer, whilst also making each team’s life easier. A small bonus from an already great system. If you’re nearly convinced that integrating your CRM with your Marketing Automation software is the way forward, maybe take a further look. Let me point you in the right direction -> More information here.


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