Even in 2020, the birthday email is still a great way to engage with your consumer. It is the time to surprise and delight and give something back to your prospects and most loyal customers.

Last week my inbox was flooded with Happy Birthday messages from brands, here are 9 that I particularly loved.


Subject line:- We heard it’s your birthday soon! Here’s your surprise

Space NK

Subject line:- Happy Birthday from Space NK

My Rituals

Subject line:- A Birthday Gift Just For You, Komal


Subject line:- Introducing the August Birthstone

JD Williams

Subject line:- Happy Birthday!


Subject line:- Open for your early birthday gift


Subject line:- A Special Gift On This Special Day!


Subject line:- Your £5 Birthday Girft


Subject line:- Drumroll…it’s almost your birthday!