The role of the marketer is more demanding than ever.

Many have faced unexpected challenges, reduced teams, slashed budgets, and a fluctuating customer base.

Both brands and marketers are keen to get back to some kind of normality. And that means drawing customers back as quickly and efficiently as possible.

To help marketers achieve this, they need more time.

In fact, time is regularly cited as one of the greatest challenges that all marketers are facing.

Fortunately, we’ve put together a list of 8 of our favourite tools to give them exactly that. More time. And it’s handily split into key areas of marketing management, strategy, and execution.

Time management


As this is a blog post about saving time, it seems sensible to begin with a time management tool.

DeskTime offers an easy-to-use time tracking app alongside employee monitoring, project management, and productivity analysis.

Designed to help managers and teams identify their unproductive habits, DeskTime not only tracks time. It will also automatically calculate your daily productivity and efficiency based on your own categorisation of URLs, programs, and apps.

So, the more time you spend on productive apps. The higher your productivity score is.

Project management


Monday is the ultimate to-do list.

It allows users to plan, organise and track all projects. Both on an individual and a team level.

It is user-friendly and has a simple interface, meaning that getting your team on board and using it shouldn’t be a difficult task. Nor will it require extensive training.

And Monday offers great customisation features, such as project templates, a variety of data views, lots of integrations and apps, and a genuinely useful mobile application.



Slack is the evolution of so many messaging tools. And it’s perfect for business communications.

As well as messaging specific individuals in your business, Slack allows users to set up channels for specific departments or projects. Where users can communicate with each other in real-time.

There are some really useful features such as search history, multi-company collaboration, app integrations, and workflow builders.



BuzzSumo helps marketers to identify the content that works. And the content that doesn’t.

Finding the most engaging content topics and titles is one of a content marketer’s hardest jobs. It can cost hours of scanning social media sites, blogs, and forums to identify what their audience actually wants to know.

With BuzzSumo, marketers can analyse content and identify what is trending in specific industries and topics. Helping them to gain both direction and inspiration.

It also helps marketers to gain a high-level view of competitors’ content performance in comparison to their own.

Last but not least, BuzzSumo also highlights the accounts and influencers that are trending in specific industries. Helping marketers to identify others to work with collaboratively.



SEMRush has been a marketer’s favourite for a while. And with good reason.

The tool saves marketers time by automating otherwise tedious, manual tasks. This includes letting marketers easily access organic rankings and identify any areas of change or new ranking opportunities.

The Domain vs Domain feature is particularly popular, as it allows marketers to easily compare their website with their competitors.

And SEMRush also helps with time-consuming reporting by offering ready-made analytics reports to help marketers better understand their website search data, traffic, and competitors.

While SEMRush has been a favoured tool for SEO marketers, it can also support content marketing, PPC, and social media marketing. All in one platform.

Social media


There are lots of social media tools available, particularly when it comes to social media scheduling.

However, Loomly is one of our favourites.

It takes the best features of many other social media scheduling tools, and combines them for the ultimate social media time saver.

For instance, you can set various calendar workflows to support team collaboration, from draft and approval stage, all the way through to published and scheduled.

But the best feature of Loomly is its simplicity. The user interface is highly intuitive. Users can easily customise their posts based on the social network. You can even customise the audience that your post is shown to.



When it comes to design, not every is a dab hand at Photoshop.

And nothing is more annoying than trying to create a simple image for an email, blog, or social media post. But being held back by design capabilities.

Some jobs should be quick, simple, and not require a designer. And that’s where Canva comes in. 

Canva makes great design accessible to all. It offers easily customisable templates and a host of glossy images, icons and photos. Endless effects, fonts, and colours. And designs can even be worked on collaboratively in real-time.



Of course, we couldn’t talk about automation without talking about ourselves.

Our all-in-one AI marketing platform utilises marketing automation to ensure you deliver the right message, to the right person, at the right time. Whether that be a welcome email, nurturing sequence, product recommendation, or re-engagement campaign.

Marketers can save time and improve their results with the Pure360 journey builder. Enabling them to visually build and automate campaigns. Or use pre-built, out-of-the box journey templates to save even more time.

But that’s not all. Our platform also saves significant time by automating personalisation within both email communication and websites. Meaning that marketers can offer highly relevant, tailored communications and messages. Without any additional work.


Pure360’s Powerful Drag & Drop Editor – Easily create stunning emails in minutes!


Pure360’s Journey Based Automations – Set up powerful automations in seconds

Want to save time on your marketing?

Then we have lots of tips, tricks, and solutions to help.

Simply get in touch to speak with one of our friendly experts for more information.