Everyone loves the personal touch. And this is no different when it comes to marketing.

The modern consumer not only seeks, but expects to be recognised as the individual that they are. And with so many brands striving to achieve this. You need to make sure that your business is doing the same.

It’s the least that can be done over the festive period.

Christmas spending has risen every year for the last nine years. And while Christmas 2020 is shaping up to be somewhat different, 85% of retailers believe online sales will increase this festive season compared to last.

Image Source:- Retail Research

This means that brands can’t afford to relax.

Instead, they need to be doing everything they can to stand out from the crowd, grab consumers’ attention, and offer them an unparalleled experience.

But how?” we hear you cry. The answer lies in implementing a personalisation solution.

Read on to learn why.

You know you really should

Personalisation is not a new tactic for marketers. In fact, 74% already know that personalisation increases engagement.

However, only 19% of marketers are actually using personalisation.

That’s quite a disconnect.

One reason for this is data management and unification. It’s something that up to 80% of marketers struggle with. And therefore, never succeed in executing.

Don’t be held back by your in-house capabilities. Instead, implementing a personalisation solution can reduce the overwhelm felt by data and personalisation tactics. Making it a much more approachable, manageable, and ultimately successful strategy in your marketing.

Christmas gets pretty busy

We don’t have to point out that inboxes, social feeds, and eCommerce websites get just as busy as the high-street during the average festive season.

And with emails being sent out over the holiday period increasing by 122%, businesses need to fight to stand out.

Personalisation can help you achieve this.

35% of email recipients open emails based on the subject line alone. And emails that include the first name of the recipient in their subject line have a higher clickthrough rate than those which don’t.

So by implementing this simple level of personalisation, you are already making a significant difference.

But you don’t need to stop there.

Personalisation solutions analyse purchase history, real-time behaviour, and purchase intent to ensure the right products are shown to the right customer. Whether that be via email or website.

This tactic is essential during the festive season to fight off the competition for those all-important purchases.

You need to maximise revenue by bringing back abandoners

Approximately 70% of baskets are abandoned, if you’re not re-targeting this will lead to a huge lost opportunity. This Christmas, more than any other, will be the period where retailers aim to recoup any lost revenue from the months of lockdown. It is therefore  essential that there is the right technology in place to support maximising all revenue.

Online fashion retailer Luke1977 doubled sales from online marketing after implementing basket abandonment, delivering an ROI on the technology investment in a matter of weeks.

For more ideas on awesome abandoned basket journeys see our guide here.

Plug the leaky bucket

Have you heard of the leaky bucket?

In marketing terms, it refers to losing contacts from your database as fast as you’re gaining them.

Yes, unsubscribes are an inevitable part of email marketing. But it doesn’t make it any less frustrating when you’ve spent time, money, and resource on building your database up.

But if you continuously send out irrelevant, inappropriate, or plain confusing content to your audience. It’s inevitable that your unsubscribe rate will begin to rocket.

74% of marketers have stated that targeted personalisation increases their overall customer engagement rates. So we know that if it’s done well, personalisation can save your hard-earned database.

By offering the most relevant products to every one of your customers, you can decrease your unsubscribe rate and see an increase in engagement.

Customers will also trust that your content is of interest to them. And they will have confidence in you helping them find the product they want.

With consumers being bombarded with products and offers over the festive season, this type of relationship is like gold dust. So keep it engaged.

Boost conversion rates

Of course, engagement is great. But what marketers really desire is the conversion.

 Did you know that 80% of consumers are more likely to purchase a product or service from a brand who provides personalised experiences?

That’s a pretty big segment of potential customers.

And by using a personalisation solution, there are endless ways to tap into this conversion potential. With 56% of consumers stating they are more likely to buy from a retailer if they recognise them by name. This increases up to 65% for those who know their purchase history.

Image Source:- Neil Patel

It seems that no matter what personalisation technique you use, you are still likely to increase conversions. So aim to incorporate as many tactics as feels appropriate.

There are so many options available when using a personalisation solution. So make the most of them to ensure you are generating as many conversions as possible during the crucial festive season.

Image Source:- Pure360.com

Keep your recipients happy

Keeping customers happy is a top priority for any business.

This is especially true during Christmas, when frantic consumers will happily jump to a competitor if they seem more appealing.

However, 60% of online customers actually prefer when an eCommerce store remembers their contact details and previous information. They also expect to receive a personal service that recognises them and their shopping habits.

Furthermore, 55% of consumers have stated that they like email messages that contain relevant products and offers

Festive shopping can be overwhelming at the best of times. And it seems that consumers are plainly asking businesses to make their lives easier. So don’t disappoint them.

Before you go…

If you’re currently only using basic personalisation techniques. Or maybe even none at all. There are plenty of opportunities you can take advantage of this Christmas with the use of a personalisation solution.

Get in touch with a member of our team to learn how you can implement a solution in time for Christmas 2020.