6 reasons why you should already be using a marketing automation platform

Are you using an email marketing platform and struggling to keep up with the number of campaigns you are running? Overwhelmed with too much work as it is? We’ve heard all the excuses as to why a marketing automation platform ISN’T right for your team, so we thought we’d share why it could be right for you in this article.

So if you:

  • Don’t know where to begin
  • Believe you don’t have the time
  • Aren’t sure how marketing automation applies to your marketing

Then this is the blog for you!

Reason 1 – It will make you more efficient at your job

Robots aren’t taking over the world (yet) and marketing automation won’t render you useless to your company. You’ll still have to manage the process and maintain the flow of content and campaigns. You’ll just free up some of the actually DOING of the work, leaving you more time to be a strategic, forward-thinking marketer.

Reason 2 – Getting started isn’t as hard as you think

Moving from an email marketing platform to a full marketing automation suite isn’t difficult. Just check out our blog on where to start or our guide on how to create a performing marketing automation platform.

Reason 3 – The possibilities are endless

Do you often feel that your marketing is one step behind? That you’re always following the trend but not seeing the amazing results others claim to have seen? The possibilities are endless with the campaigns you CAN run, but only if you have the tools to help you. Don’t be afraid of marketing automation. Say yes and see where it can take you.

Reason 4 – It WILL improve your lead generation

You’re now responsible for not only generating a lot of leads for your sales team but increasingly marketing teams are becoming responsible for qualifying them. The easiest way our own new business marketing team have found? Using an automated workflow across marketing channels. Automatically qualifying leads for the sales team, giving them more time to focus on generating even more leads.

Reason 5 – Improve engagement across your campaigns

Rather than waiting until after an email campaign has run to know what works and what doesn’t for next time, wouldn’t you like to be able to make more immediate changes?

For example, send follow-up emails based on what level of interaction your recipients have shown or more on a topic they’ve already clicked on? You can even adjust the frequency of your sends based on engagement using marketing automation tools.

Make your marketing proactive, not reactive with marketing automation!

Reason 6 – Execute your strategy effectively

The essence of any successful marketing campaign, as we know, is the strategy. But with so many channels to take advantage of, aligning your strategy and workload is the first – and most crucial – challenge. So, who are you targeting? What are you sending? What are you trying to achieve?

Discover how marketing automation can get your marketing where you want it to be


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