Post Christmas blues, cold dark nights, resolutions not being met – whatever the reason, consumers are feeling sad.
So why not cheer up your audiences with a little nod to chasing the blues away. You could entice with retail therapy, or deliver great content to add a little cheer and even signposting or partner with mental health organisations to give that additional support. Being mindful of the wellbeing of your audiences has never been so important.
Here’s 6 Blue Monday email marketing campaigns from last year to give you a little last minute inspiration.
Why we love this? – Who doesn’t want to take a break away from the day to day to escape for a while? Research has shown just even the act of booking a break away can release endorphins to cheer us up
Feel Good Contact
Why we love this? – We love this partnership that Feel good contacts have committed to. It’s not about selling a product for them, it’s about giving back to their community who may be in need of support.
Why we love this? – Boots are a well-known high-street healthcare company. Making use of Blue Monday to offer their customers additional advantage points which they can collect overtime to use for future purchases.
Why we love this? When you’re feeling down in the dump retail therapy is shown to be the best way to boost your mood. A study found that 62% of shoppers bought something to cheer themselves up.
Why we love this? Not only planning for now but for your easter holidays. Nearly 23% of UK consumers agree that booking a holiday in January would make them happy as they have something to look forward to for the rest of the year.