2020 has been an interesting year for eCommerce, to say the least.

eCommerce marketers have been faced with challenges of supply and demand, increased competition, new audiences, and of course just getting through the pandemic.

So, whether you’re a marketer in this industry who is trying to predict the eCommerce landscape, wanting to get your new year strategy in order, or are simply looking for some relevant statistics. We’ve got you covered.

Read on for a selection of the latest and greatest eCommerce statistics to help guide you through 2021.

eCommerce buyers

1. In 2021, over 2.14 billion people worldwide are expected to buy goods and services online – Statista

2. In the UK, those aged 25-34 purchased the most in 2020. Those over 65 purchased the least – Statista

3. Men spend 68% more online than women – KPMG

4. Gen X make the most online purchases per year (18.6%), followed by millennials (15.6%) and baby boomers (15.1%) – KMPG Global

5. The largest group of digital buyers in the US were millennials aged 25 to 34 years in 2020. The second-largest group were 35 to 44 year olds – Statista

6. The amount of regular online shoppers over 55 has tripled in 2020 – Waitrose

7. 39% of retailers say women are more likely to abandon their online shopping carts – Barclaycard

Shopping preferences

8. It’s predicted that 95% of retail purchases will be made online by 2040 – Nasdaq

9. Online sales accounted for 14.1% of all retail sales worldwide in 2019. This figure is expected to reach 22% in 2023 – Statista

10. 85% of consumers prefer free shipping over fast shipping – Deloitte

11.40% of consumers have made a purchase via Facebook, 13% have made a purchase through Instagram, and 12% have made Pinterest purchases – Avionos

12. 29% of consumers use or plan to use chatbots to shop online – Narvar

13. 66% of millennials prefer waiting for a product to go on sale before purchasing it – Mindshare

14. 54% of shoppers will purchase products left in their basket if they are offered at a lower price – nchannel

15. Retailers identify millennial shoppers (aged 25-34) as the most indecisive online, followed by 18-24 year olds – Barclaycard

16. Organic and email are the largest sources of traffic to eCommerce sites – SocialMediaToday


17. The average items per online order increased by 60% during Covid-19 – Contact Pigeon

18. In August 2020, online gift stores saw over 490% year-over-year growth in GMV (gross merchandise value) – Wix

19. 54% of millennials say that coronavirus has already significantly or somewhat impacted their purchase decisions – CNBC

20. 44% of consumers tried new brands during Covid-19 – Arlington Research

21. 43% of shoppers now feel more positive about shopping online – Wunderman Thompson Commerce

22. he food and groceries industry saw the biggest increase in online sales, with 605% growth from January to April 2020 – Wix

B2B eCommerce

23. The global B2B ecommerce industry was valued at $12.2 trillion in 2019 – Statista

24. Mobile commerce influences, on average, more than 40% of revenue in leading B2B organisations – BigCommerce

25. B2B buyers make an average of 12 searches before engaging with a brand’s website – Google

26. 78% of B2B retailers report they have been selling online for 2-5 years – BigCommerce

27. US B2B ecommerce will reach $1.8 trillion and account for 17% of all B2B sales in the US by 2023 – Forrester 

Abandoned basket

28. 27% of online baskets were abandoned because the checkout process was too complex or because the site was slow – Annex Cloud

29. Extra costs, like shipping fees, are the biggest reason why shoppers abandon their online baskets – Baymard

30. 41% of British shoppers have abandoned a transaction at a virtual check-out in 2018, compared to 24% who have walked away from a purchase in-store – Barclaycard

31. 41% of abandoned basket emails are opened and 9% are clicked – Klaviyo

32. Abandoned baskets cost marketers about 2 to 4 trillion dollars per year – Annex Cloud

33. Brits abandon online baskets worth almost £30 (£29.37) a month, potentially resulting in more than £18 billion of lost sales each year – Barclaycard

34. The average online cart abandonment rate is 69.57% – Baymard

35. Studies show that basket abandonment is most common between 6 and 9 pm – Annex Cloud

Social proof

36. The average consumer reads 10 reviews before feeling able to trust a business – Bright Local

37. 83% of users think reviews older than 3 months aren’t relevant anymore – Bright Local

38. 84% of consumers’ purchasing decisions are influenced by recommendations from somebody they know – Deloitte

39. Customers spend 31% more money with businesses that have excellent online reviews – Bright Local

40. 30% of online consumers have posted product feedback online – KPMG

If you would like any help kicking off your eCommerce marketing in 2021, then get in touch with one of our friendly team. They are always on hand with expert advice and guidance.