4 steps to preparing your marketing for the AI revolution

Now you know what Artificial Intelligence is and how it can boost your marketing, let’s look at how you can begin planning for your own revolution!

At first, it may sound like a minefield and may be hard to find results that justify it, but trust me you’ll regret it if you don’t. Here are the steps you should take now to consider how AI can work for you and your marketing.

1. Identify 

First, you need to understand that Artificial Intelligence is here to stay. Learn what it means, how to use it and why you should be considering it in your strategy for 2018.

As well as identifying AI itself, it’s also important to identify your target market. Who are you doing business with? Identify the common denominators through your existing customers to analyse your killer values. It’s also worth looking at where AI will thrive and where it will be best placed, particularly within your field.

2. Accept

It’s important to stick to reality when it comes to AI. It is coming to take the marketing world by storm, so digest and plan your next steps.

89% of B2B marketers already have AI on their roadmap for the foreseeable future. Make sure you belong to that majority and don’t get left behind.

Predicting where and who your best quality leads are is a good thing after all. Machine or not, it will still need managing, updating and tracking the progress. Not to mention the hundreds of tests and trials ongoing.

3. Prepare

Now you’ve identified your target market and focus, it’s time to get prepared. And there’s no time to lose. Particularly as 68% of consumers are already using it.

After all, the prepared marketer stays ahead of the game. There are some steps you need to take to prepare your business and your marketing for the AI takeover.

From preparing your data and processes to tailoring and promoting your content performance. There’s a lot to prepare so you need to start now.

First things first, start mapping out your process and strategy. Then analyse how you’ll integrate AI into your business and your marketing.

4. Execute

As soon as you’re comfortable and confident in your strategy and processes, you’re ready to go. It’s time to start your AI-lead marketing!

Identify a provider who can help you achieve AI success. We have partnered with BrightTarget to provide a solution tailored for B2B. Our goal is to bolster our customers’ efforts to increase their sales pipeline.

We recommend you execute your AI revolution in phases. For example, phase one implement the predictive insights first of all. This means analysing past campaigns results to identify success factors for future campaigns.

Next, it’s time to for the kill with the predictive lead scoring. This takes your insights further by identifying you’re most likely to convert customers.

If you want to find out more about how AI can play a huge part in your marketing this year, join us on 20th February in Reading for our very first AI workshop.


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