I think most of us agree that 2016 wasn’t the best year overall. So it’s time to start thinking about what the New Year might have in store for us! Particularly, when it comes to your B2B marketing. You may be joining thousands of others in making New Year’s resolutions to hit a specific milestone or achieve a certain goal.
Whether or not you’re one for the annual pledge of commitments, you need to ensure that your B2B marketing gets off to a bang in 2017. Why? Because getting ahead of the crowd is a sure-fire way to get your business off to a blinding start, but also make an impact all year round.
Here are our top tips:
Find your top target audience
It’s all about visibility. Once you know who is looking at your content, it’s much easier to target them and turn potential leads into buying customers. How? IP Lookup technology and visitor tracking have streamlined this process, and it’s now easier than ever to better understand your target audience. Targeting your best audiences will bring in your best results, which is exactly what you want.
Make social media a priority
Social media isn’t going away. In today’s hyper-digitised world, it’s not only important to use social media but you also need to know HOW to use it to its fullest capacity. It can be a fundamental tool in your B2B marketing if you know how to use it right, bringing you the results you need.
Create killer landing pages
No marketer wants the dreaded page bounce. With all your hard work going into your email campaign, it would be a shame if your customers didn’t stay around. So how do you keep them on your page? Give them content they’re already connected to. Use effective landing zones. A place for them to engage with your website and content beyond the email campaign. From conversions to response rates and ROI, landing zones can enhance your campaign results if you design them right.
Identify your B2B marketing aims & devise a tactical plan
Like with any project or event, good planning and execution are vital to its success. You need to know what your aims are, whether that’s short-term or long-term goals for your business. Perhaps you want to attract new clients or rebrand your website? Identify your aims and then devise a tactical plan so that you walk the walk as well as talk the talk. Good marketing teams take action, and that’s what you need to do in 2017 to stand out from the crowd.
CommuniGator likes to go above and beyond, so if you want to get ahead in your B2B marketing this New Year and need a helping hand, check out how our technology works with your strategy to grow your business.