3 email marketing campaigns you can implement now
With email marketing growing, there are now more email marketing campaigns that you can choose from than ever before. Knowing which email campaign is right for your target audience can be difficult. That’s why this blog covers the benefits of the three main email marketing campaigns, allowing you to decide which one is the best for you.
The premise of a drip campaign is based on the image of a leaky tap. After all, how long has it taken you to notice a leaky tap? With a drip campaign, you supply your audience with enough information that they eventually realise they need your product. You can also imagine it as the marketing bucket, catching every lead that comes on your website.
The main benefits of drip campaigns are that they are easy to set up and maintain, while you focus on more important parts of your marketing. It also gives your leads the much-needed information they need to make an informed decision about your product before they can be comfortable making a purchasing decision.
Lead Nurturing campaigns
Lead Nurturing goes one step further than drip campaigns by nurturing leads until they are ready to buy. Rather than providing snippets of content, lead nurturing move leads through the entire warm up process of the sales pipeline.
This requires relevant content, delivered at the right time to each lead in a personal way. The best part is this can also be automated. This means leads will have targeted information based on their position in the buying journey. This means marketing can pass leads to sales team when they are ready to buy – saving both teams a lot of time and energy.
For companies who market to a larger audience than your average SME target audience, they often need a more robust email campaign. With a marketing automation workflow, businesses can make sure each lead is recognised and contacted, no matter where they are in the sales cycle. The emails they receive will be based on what they interact with on your website, which means they have a truly personalised buyer journey.
Depending on what your business goals are, any one of these email campaigns can work from you. It all just depends on how easy you want to make your marketing life.
For more on the types of email marketing campaigns you can start implementing today check out our Marketing Automation Cookbook.
If you’re looking for more information on workflows, have a read of this guide here!