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What emails do our brains love most?
As time goes on, businesses are increasingly reliant on online presence. At Spotler, we know how important online communication is to businesses like yours. We know the … -
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Identifying your PPC visitors
GatorLeads is redefining the metrics which AdWords professionals use to monitor and maintain successful PPC campaigns. As a PPC professional or just an advertiser trying to … -
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The Hitchhiker’s Guide to Buying B2B Data
Every marketer knows that good data is the cornerstone to any successful B2B marketing campaign. Whether you’re targeting a mass audience or a specific niche group, the success … -
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What landing page layouts make us mad?
Have you ever wondered why we can visualise some websites more clearly than others? Or why we spend more time looking at one page over others? As the need for a perfect … -
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Auto-allocate your leads
Whether you work within a small or large sales team, you are likely to have some form of a system in place to allocate your leads out to your individual sales people. Depending on … -
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How to get more engagement from your emails
Within seconds, the recipient of your email has decided whether they want to read past the subject line. After 10.69 seconds of reading (on average), they may have lost interest … -
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How analytics can improve your customer engagement strategy
You could have the most amazing website, but not have any idea who is visiting your site. Using Analytics tools such as Google Analytics or Gator Leads, you can keep track of … -
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Transcript: That CRM Episode
John Cheney, Chief Executive Officer at WorkBooks Online, talks all things CRM. -
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How to ensure your emails and landing pages make an impact
How many emails do you get a day? More than you can count. How many do you remember by the end of the day? Not many, I’m guessing. If you want to know the basic do’s and … -
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Making Social Meaningfully Measureable
Spotler has been skeptical about the use of Open Rates as a measure of Email effectiveness for a long time, but there’s a whole raft of meaningless metrics when it comes to … -
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Best Practice Email tips to learn from LinkedIn
We can all learn something by looking at the techniques successful brands use for email, but most wouldn’t even consider LinkedIn. Ultimately, emails are designed to bring … -
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Get this marketer a shield!
The European Court of Justice (ECJ) has ruled that the US-EU Privacy Shield is no longer valid, as it does not offer sufficient protection for EU citizens and their data.
