Marketing Automation & Lead Generation Blog

5 things we learned about B2B comedy

richard wall | 19-07-2021 | Blog

5 things we learned from Adam Hunt of White Label Comedy, taken from That Marketing Podcast.

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Subject Lines Live - Best of June 2021

richard wall | 05-07-2021 | Blog

What kind of subject lines performed best across June 2021? Are emojis in or out? Should you go long or short? Personalised or not?

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Transcript: That Smartphone Video Marketing Episode

richard wall | 15-06-2021 | Blog

Daryl Cygler deals with the objections marketers often have to shooting video on their smartphones.

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1st Party vs. 3rd Party Cookies. What the FLoC!

Simon Moss | 04-06-2021 | Blog

What is email marketing? Who is email marketing for? What are the advantages of email marketing? And what challenges do you come across when you use this form of marketing?

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What is Email Marketing?

Simon Moss | 03-06-2021 | Blog

What is email marketing? Who is email marketing for? What are the advantages of email marketing? And what challenges do you come across when you use this form of marketing?

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Subject Lines Live - Best of May 2021

richard wall | 02-06-2021 | Blog

These are the best subject lines from May. What can we learn from them about length, personalisation and emoji use?

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Transcript: That CDP Episode

richard wall | 17-05-2021 | Blog

David Raab explores how CDPs, Customer Data Platforms, differ from their cousins, CRMs. What problems do they solve and do you need one?

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Subject Lines Live - Best of April 2021

richard wall | 13-05-2021 | Blog

What can we learn from the email subject lines that performed the best in April 2021?

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7 Reasons Why Your Copy Still Doesn’t Convert

Susanna Bailey | 11-05-2021 | Blog

If you adopt the steps outlined here and make sure to test your results and adapt over time, you should be well on your way to more effective copy - and conversions.

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Get this marketer a shield - Part 2: Using Mailchimp is a violation of GDPR

Simon Moss | 12-04-2021 | Blog

The European Court of Justice (ECJ) has ruled that the US-EU Privacy Shield is no longer valid, as it does not offer sufficient protection for EU citizens and their data.

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A new tool for looking back at your backlinks

richard wall | 06-04-2021 | B2B

Backlinks are an important part of your SEO marketing arsenal. We've tested out the new tool from Neil Patel for keeping track of them.

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What does the Cookie Law mean for Marketers?

richard wall | 23-03-2021 | B2B

John Mitchison explains how you can comply with both the spirit and the letter of the EU Cookie Law

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