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Transcript: That Story-Telling Episode
Story-telling is at the heart of how humans communicate with each other, yet businesses seem to have lost the art. Anthony 'Tas' Tasgal talks through how we can fix this, and why … -
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Legitimate Interest: The Saving Grace for B2B Marketers
2018 has come and gone! It was the year GDPR took the marketing world by vengeance and changed 'our' world as we know, live and breathe. The GDPR changes will effect all … -
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How businesses used AI to combat the pandemic
2020 was always going to be a big year for artificial intelligence. Then COVID-19 came along, and the world changed. -
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Marketing Automation Programs that are fundamental to your e-Commerce Growth
Communication is at the heart of e-Commerce and community. Those were the words of Hewlett-Packard former CEO, Meg Whitman. And in today’s complex B2C e-Commerce environment, … -
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Four key agile trends and techniques for marketers to adopt post pandemic
In order to take advantage of what the pandemic has to offer from a marketing context, you might want to think about the principle of agile marketing. -
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Transcript: That Rebranding Episode
Off the back of SpotlerUK’s rebrand from CommuniGator, That Marketing Podcast spoke to Stephanie Scheller, CEO of Grow Disrupt, about the many facets of a successful rebrand. -
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The AI trends to watch out for in 2021
AI has been a buzzword in the marketing world for a while. 2021 promises to bring changes. Discover what the future holds for the industry. -
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General Models for Cookie Consent
In 2011 the EU cookie laws came into effect, however it wasn’t until 2012 when we started seeing websites in the UK displaying consent notices outlining that they used cookies … -
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Magento features that are guaranteed to grow your e-Commerce business
In case you hadn’t heard, the e-commerce world is exploding into life right now. With record sales and a global projected growth rate of 6.7%, the e-commerce sector continues to … -
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Increase your conversions by 10% with Cart Abandonment Campaigns
How many times have you found yourself browsing your favourite e-commerce site, adding items to your cart along the way, only to get distracted by something and having to abandon … -
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E-Commerce Growth Trends that you need to leverage in 2021
As the COVID pandemic continues to loom large in our respective lives, many industries have been forced to radically alter the manner in which they engage with customers and … -
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Transcript: That Phrasee Episode
Parry Malm, co-founder and CEO of Phrasee, shares his views on things marketers often get wrong, from personalisation to data insights.
