Marketing Automation & Lead Generation Blog

Get this marketer a shield - Part 2: Using Mailchimp is a violation of GDPR

Simon Moss | 12-04-2021 | Blog

The European Court of Justice (ECJ) has ruled that the US-EU Privacy Shield is no longer valid, as it does not offer sufficient protection for EU citizens and their data.

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A new tool for looking back at your backlinks

richard wall | 06-04-2021 | B2B

Backlinks are an important part of your SEO marketing arsenal. We've tested out the new tool from Neil Patel for keeping track of them.

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What does the Cookie Law mean for Marketers?

richard wall | 23-03-2021 | B2B

John Mitchison explains how you can comply with both the spirit and the letter of the EU Cookie Law

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Transcript: That Remote Collaboration Episode

richard wall | 19-03-2021 | Blog

Xenia Muntean, founder and CEO of Planable, discusses how working from home has impacted the way marketing teams create content.

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The Cookie Law: What is it and what do you need to do?

richard wall | 10-03-2021 | B2B

Understated the the Cookie Law and what is required to store or retrieve any information on a computer or device.

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Clubhouse: What's in it for brands?

richard wall | 08-03-2021 | B2B

What should brands be making of Clubhouse, the drop-in audio platform? Spotler and Oktopost have put their heads together to find out!

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How to Use LinkedIn for ABM & ABS

Susanna Bailey | 22-02-2021 | B2B

In this blog we explore and recommend ways of using LinkedIn as an effective tool as well as a useful channel, within your ABM & ABS strategy.

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Transcript: That CRO Episode

richard wall | 16-02-2021 | Blog

Dr Dave Chaffey, the founder of Smart Insights, dives into the world of CRO, or Conversion Rate Optimisation.

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Why buying email lists is always a good idea

richard wall | 08-02-2021 | Blog

Buying email lists makes thousands of contacts available to add to your email marketing program. All you need is Legitimate Interest.

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How to see what ads your competitors are running

richard wall | 25-01-2021 | Blog

Katie Hart, psychology lecturer and founder of neuromarketing consultancy Rhetonic, leads us into her fascinating world to understand how different messages set off responses in …

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Transcript: That Neuromarketing Episode

richard wall | 19-01-2021 | Blog

Katie Hart, psychology lecturer and founder of neuromarketing consultancy Rhetonic, leads us into her fascinating world to understand how different messages set off responses in …

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Transcript: That Story-Telling Episode

richard wall | 22-12-2020 | Blog

Story-telling is at the heart of how humans communicate with each other, yet businesses seem to have lost the art. Anthony 'Tas' Tasgal talks through how we can fix this, and why …

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