The State of Marketing Automation in 2020
By reviewing the trends that have developed over the past 12 months, observing what has performed well and changes we believe will take off in the months and years
to come, we can not only improve our platform but share with you a report that will illuminate future practices to follow.
To compile this report, we asked marketers:
1. How they rate the overall effectiveness of marketing
automation in their business
2. Which automated email marketing techniques
they use
3. Which lead scoring techniques they have found effective
4. Whether gated content is part of their strategy
For a full picture of the opportunities and challenges that marketing automation presents in 2020, download the full report.
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Happy reading and make sure you check out our best practice seminars.
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