Lead Generation Emails Playbook: ‘A Foot in the Door’ Series- Part One
Emailing to cold, purchased data can feel a bit like finding a needle in a haystack. We all know that batch and blast email marketing is a thing of the past and that the people want personalisation, but how do you deploy personalisation when it comes to your brand-new contacts? You know very little about them, their interests, challenges, what really spikes their curiosity. But you know you need to get across to them how you can work together.
Spotler’s very own ‘foot in the door’ series is a template of emails designed to target your pot of cold, unengaged data that you really want to warm up and get a foot in the door with!
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